"The Financial Planning Practice I Was Searching For Didn't Exist. So I Decided to Build It." - Zack Gutches, Founder
True Riches is the only all-inclusive financial planning firm that specializes in serving $250k+ income Christian households for one transparent flat fee.
Here's what makes us truly unique:
Zack's Why
I am incredibly passionate about helping Christian households be excellent with their finances and wisely steward what God has entrusted to you.
1 Peter 4:10-11 says “Each of you should use whatever gift you have received to serve others…so that in all things God may be praised through Jesus Christ.”
Financial Planning is the embodiment of that verse for me. God gifted me with an ability, mind, and personality exactly geared towards this vocation, and I am honored to use my gift to serve you wholeheartedly for Christ's glory.
Zack's Experience
Credentials: I am a CERTIFIED FINANCIAL PLANNERTM, the gold standard in financial planning, as well as a licensed CPA. I am also a member of the XY Planning Network, NAPFA, and featured on Fee Only Network and Wealthtender.
Experience: I have a dual-degree in Accounting and Finance, spent my first 3 years as a CPA at Deloitte (1 of the “Big 4” firms), then the next 5 years as a Lead Financial Planner at one of the largest, fastest-growing independent financial planning firms in the country, where I served as a Personal CFO to ~60 households and led the advisement on $100M+ in assets ($1M+ in recurring annual revenue).
Unfortunately, most firms have large asset ($1M+) or fee ($10k+) minimums, making all-inclusive services only available to high net-worth households. True Riches pricing model is uniquely structured so we can offer all-inclusive services to those with $250k+ incomes or $400k in assets.
The primary values I embody are:
- Excellence - In everything I do, I do it wholeheartedly (1 Peter 4:11, Colossians 3:23, 1 Corinthians 10:31), and have been told I’m very detail-oriented 😊
- Authenticity - I won’t pretend to be perfect or something I’m not; all I can be is who God made me to be
- Lifelong Learner - I’m constantly keeping up to date with changes in the law, and enhancing my knowledge and delivery about financial planning strategies, markets, and biblical theology of money
- Radical Transparency - I take the fiduciary-at-all-times oath very seriously and will always act in your best interest, breaking down the Pros and Cons of all recommendations
- Intentionality - I am purpose-driven, and am deliberate to care about you not only as a client, but also as a fellow human being and how I can best support you personally
When I’m not reading or talking about financial planning strategies, you’ll find me:
- Spending quality time with my friends and amazing family
- Watching tennis, basketball, or re-runs of The Office, Parks & Rec, or Modern Family while eating my nightly Private Selection® Denali® Extreme Maximum Fudge Moose Tracks® Ice Cream
- Trying different restaurants or cooking a gourmet meal
- Playing cribbage, hearts, euchre, or Settlers of Catan with anybody who likes losing 😉
- Volunteering at church or in my community
- Being ACTIVE! Preferably outside.
